most wanted

Discover the best sellers
timeless keepsakes, medallions, and collected treasures

heirlooms

shop the edit
explore our pendant necklaces
SHOP NOW
discover our new arrivals

NEW SEASON

View all
GISELLE Necklace - Gold with Frost
GISELLE Necklace - Gold with Frost
GISELLE Necklace - Gold with Frost
£145.00 GBP
COROLLA Earrings - Silver and Gold
COROLLA Earrings - Silver and Gold
COROLLA Earrings - Silver and Gold
£110.00 GBP
VESPER Necklace - Gold with Silver
VESPER Necklace - Gold with Silver
VESPER Necklace - Gold with Silver
£195.00 GBP
VESPER Necklace - Silver with Gold
VESPER Necklace - Silver with Gold
VESPER Necklace - Silver with Gold
£175.00 GBP
MARISOL Necklace - Gold
MARISOL Necklace - Gold
MARISOL Necklace - Gold
£243.00 GBP
View all
60 products

the vessel

new in

HEIRLOOMS

Timeless keepsakes, medallions and collected treasures

after dark

Statement pieces to elevate or for occasion dressing

the essential chain edit

Summer somewhere

Sun-washed treasures for holiday and warm weather dressing

BLOG POSTS

View all
RECENT PRESS
RECENT PRESS
BACK TO IT - THE ESSENTIALS
BACK TO IT - THE ESSENTIALS
THE TREND REPORT: NEUTRAL BEADS 🤎
THE TREND REPORT: NEUTRAL BEADS 🤎

TESTIMONIALS

'By Alona is my go-to for something a bit different.'

Charlotte Collins, Editor-in-chief at Sheerluxe
★★★★★

'Absolutely love By Alona jewellery, always stunning and great quality! Already adding some more pieces to my Christmas wish list!'

Customer, Sarah

'Looking for arm candy? Tennis bracelets are back and chunky chains aren’t going anywhere — just ask jewel guru Alona, the founder of hit Brit brand By Alona.'

The Times Magazine
★★★★★

'I love the necklace I made at the workshop! I used a few different semi precious stones and the team talked me through what each stone means and there benefits. I will definitely be recommending this to friends!'

Customer, Natalie

'By Alona are adding a cool quirk to our earring game.' 

Billie Bhatia, Writer
★★★★★

'The necklace is lovely and I look forward to purchasing more pieces from the collection.' 

Customer, Marianne

'We adore the Juliette ring and have been collecting every colour since the design launched- the pink opal and blue lapiz iterations are truly mesmerizing.'

Red Magazine

We road-tested a fair few demi-fine jewellery brands and By Alona's is one of the best out there.

Abigail Southan, Harper's Bazaar

Instagram feed