New for ss23

OUT AT SEA

fall in love with lucia & freya
add a touch of sparkle
THE GIFT SHOP
Find the perfect gift for a loved one with our gift shop edit.
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from here to eternity

A truly timeless collection, inspired by the glamour and sophistication of the 1980's. Re-imagined to give your look a luxe finish.

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postcards from paradise
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TESTIMONIALS

'By Alona are adding a cool quirk to our earring game.' 

Billie Bhatia, Fashion Writer Stylist Magazine

'The necklace is lovely and I look forward to purchasing more pieces from the collection.' 

Customer, Marianne

'By Alona is my go-to for something a bit different.'

Charlotte Collins, Fashion Editor Sheerluxe