iNTRODUCING

TO THE STARS

DISCOVER THE NEW COLLECTION
'AD ASTRA, PER ASPERA'
ALONA X SORAYA
Bring luck and ward off evil with the 'Rainbow Eyes' collection
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THE CLEODORA COLLECTION

A collection inspired by our very own lady luck, Cleodora...

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Testimonials

'By Alona are adding a cool quirk to our earring game.' 

Billie Bhatia, Fashion Writer Stylist Magazine

'The necklace is lovely and I look forward to purchasing more pieces from the collection.' 

Customer, Marianne

'By Alona is my go-to for something a bit different.'

Charlotte Collins, Fashion Editor Sheerluxe